Advertising

[ad_1] Content marketing can be extremely effective for extending your reach, driving traffic and helping you reach your business goals. However, some business owners report that content marketing just isn’t effective for them – or at least isn’t as effective as they’d like. This post will outline some of the most …

[ad_1] The cannabis industry has yet to find its way in marketing, which isn’t altogether that surprising as the industry is new. The potential lucrative market makes it, and everyone involved in it, a bit frenzied and unfocused. Of course, this no traditional industry. It’s owned and run by entrepreneurs. …

[ad_1] Last Sunday, the New England Patriots overcame a 25-point deficit to beat the Atlanta Falcons in Super Bowl LI. During commercial breaks, brands large and small were spending upwards of $5 million apiece to overcome their own deficits — who knows about their brands? Are people willing to use …

[ad_1] Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems …

[ad_1] Super Bowl commercials generally are characterized by humor and wit. But in the wake of a politically charged season that has millions discussing questions related to race, immigration and equality, many of this year’s advertisers were more interested in addressing social issues. Making a political statement in a commercial of …

[ad_1] Facebook could not stay away from the greatest invention in social media – and second greatest invention in the world after sliced bread, that is – Stories. Yes, Snapchat’s idea was shamelessly copied once again. This time, by Instagram’s big brother itself, Facebook. Once you see the feature in …

[ad_1] Consumers despise annoying online marketing tactics. It takes an incredible amount of effort, creativity and money to attract visitors to your website. The last thing you want to do is annoy them to the point they leave, never to return. Going overboard with automation, suffocating them with calls-to-action and …

[ad_1] If you haven’t figured out yet what you’ll be doing on Valentine’s Day, we’ve got a few ideas. Whether you’re single or in a relationship, there’s something for just about anyone. If you’re expecting to spend the holiday alone, you don’t have to anymore — you can spend it …

[ad_1] When you’re starting a new business, the list of tasks you have to complete is a mile long and includes everything from sourcing finance, and designing products, services, websites, and logos, to setting up corporate structures and establishing methods of operation. One of the areas which fledgling entrepreneurs really …

[ad_1] When it comes to marketing, most brands are sneakier than you think. To be successful, a modern company can’t just create a product that appeals to your pain points and offers a solution. Related: Connecting With Customers: How to Market to Their Emotions Instead, your favorite businesses create a connection with …