Advertising

[ad_1] Often, entrepreneurs and business leaders are making major marketing mistakes without even realizing it. For example, do you know the four types of videos you can use to market your business and which one is best for each situation? Do you have a strong call to action? In this …

[ad_1] If you’ve been paying attention to the most recent news cycle, you’re probably aware that there have been some new developments in the Russian-election allegations. In early September, Facebook reported that it conducted an internal investigation and discovered that groups with Russian ties had spent roughly $100,000 on ads …

[ad_1] If you have a brick-and-mortar business, you may be convinced that running paid search on Bing Ads or Google Adwords might not be right for you, that it only works for an ecommerce website or online retailer. But, I’d encourage you to think again — especially as the holidays …

[ad_1] Everyone knows Facebook is important for building a business or a brand — according to Alexa.com, it’s the third-highest trafficked website in the world behind Google and YouTube. However, it’s one thing to know the importance of Facebook and another to optimize your own content strategy on Facebook to …

[ad_1] From pop-ups and banner ads to high-budget prime-time television commercials, traditional advertising methods are struggling to be effective. Audiences are tuned out, and with so much data available for marketers to segment, consumers demand that their attention is earned. But there’s hope. Content marketing is one method that has …

[ad_1] If you know Rick and Morty, then you’ll know that in the third season there’s a story about how Rick broke out of prison and split up his daughter’s marriage and then is involved in a huge multi-dimensional battle involving other Ricks and when it ends Morty gives a …

[ad_1] When the unexpected happens, how can you do your best to bounce back? That was the question that Gloria Larson had to ask herself, when in 2008, a year into her tenure as the president of Bentley University, she was faced with the prospect of shepherding her students through …

[ad_1] For 56 years, Häagen-Dazs had a consistent message: high-quality, old-fashioned ice cream for sale. But that’s changed: Thanks largely to millennials, the company recently refreshed its brand with a revised logo, more vibrant packaging, new flavors and a global advertising campaign. Related: 9 Cool Ways You Can Use Data-Driven …

[ad_1] From creation to distribution, new technology is enabling marketers to forge new paths to engage consumers. And smart brands are looking to better understand how those audiences consume content. Adopting new techniques will keep marketers and their businesses ahead of the curve. Here are five content-marketing trends the experts agree companies …

[ad_1] This story originally appeared on PCMag In the flurry of election-related posts to hit your News Feed last year, did you happen to scroll past ones that mentioned the “Islamization of Texas” or calls for Texas to secede? Perhaps you were encouraged to “like” a post if you wanted …