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[ad_1] The need for great content never ends for today’s B2B marketing and sales professionals. Great content needn’t be a burden, however, because you have a seemingly unlimited number of topics and opportunities with which to captivate your audience. Related: Building a Keyword-Driven Content-Marketing Strategy Is Key By turning to …

[ad_1] There’s no better time to start an online business. Today, most retailers are finding that a good deal of their sales come from online shoppers. However, it doesn’t stop there — nearly every industry is moving online. So if you’re thinking about starting a new business venture, you should …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » One of the most challenging aspects of leadership development is consistently and effectively identifying the next wave of leaders. It can be easy for those at the top …

[ad_1] Everyone says that starting a business is expensive and risky, but it doesn’t have to be. One approach, which some consider safer, is owning a franchise. It has a proven business model, a brand built in and corporate support. And not every franchise will cost you millions. In fact, you …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » MorrisAnderson leverages deep industry experience and expertise, gained over 30 years in business, to deliver fast, meaningful results for under-performing companies and their stakeholders. Its consultants quickly assess …

[ad_1] Google, like other internet giants, makes its money from online advertising. So it must pander to advertisers — assuring them their ads are working — and consumers, convincing them that the personal data used to serve targeted ads aren’t violating their privacy. The company’s latest attempt, currently in beta …

[ad_1] What is the responsibility of a platform such as Facebook to its users? This week, The Guardian published its investigation into the social giant’s content moderation practices, revealing through leaked documents the capricious nature of the task at hand. The documents painted the company’s content moderation as something of …

[ad_1] With audiences rapidly moving online for their content, using mobile devices, ereaders and tablets for books and other types of content, the world of online publishing has grown in response to provide more content and offer new opportunities for writers to get in front of a larger audience. It’s also …

[ad_1] Marketing funnels are very effective at converting your website visitors into paying customers, and savvy marketers are constantly looking for ways to increase one very important metric — conversion rates. There are several types of marketing funnels, and one that is gaining a lot of popularity is the free …

[ad_1] Nina Zipkin Staff Writer. Covers media, tech, startups, culture and workplace trends. Apple is known for having high standards when it comes to design, and it would seem that its latest and biggest project — its brand new campus — is no different. To quote Saturday Night Live’s Stefon, …