Branding

[ad_1] Many companies still believe that “brand” is simply an external promise that has nothing to do with internal company culture, processes, or mission. They could not be more wrong. The United Airlines debacle from earlier this year is a perfect example of what happens when a company makes a customer …

[ad_1] As businesses are getting ready to send out their holiday gifts to customers, partners and vendors, it can be stressful to figure out what to actually buy for these people. Send a gift that’s impersonal or not relevant to your recipient and you risk hurting your own brand’s reputation …

[ad_1] Entrepreneur Network partner Patrick Bet-David has conducted hundreds, if not thousands, of job interviews. Over that time, he’s figured out what separates an impressive candidate from the rest and what you can do before, during and after the interview to secure the position you’re seeking. Start by doing a …

[ad_1] When agencies begin working with new clients, first impressions mean everything. Onboarding is one of the initial interactions between a company and its newly won client. It’s no surprise, then, that the company’s approach affects the client-agency relationship from the very beginning and can have lasting effects moving forward. Here …

[ad_1] Editor’s Note: In “Tough Love Tuesday,” we connect side-hustling entrepreneurs with support, resources and advice from top experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips. Branding is one of …

[ad_1] Editor’s Note: In “Tough Love Tuesday,” we connect side-hustling entrepreneurs with support, resources and advice from top experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips. Branding is one of …

[ad_1] Carl Sagan thought marijuana led to better sex. And many who frequently uses marijuana will tell you they completely agree with the late astrophysicist. Of course, better sex is one thing. But can cannabis use actually lead to more sex? The answer, according to a new study, is “yes.” Although …

[ad_1] The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Like campaigns are simple. You can get in quickly, create a campaign right away and start seeing results. You’ll …

[ad_1] I often remind myself of this fact as it helps me to prioritize my day, week and month. Most of us have contemplated the purpose of life, and what our biggest regrets might be as we reach the final chapters. I started The Wish of a Lifetime charity almost …

[ad_1] I would have used a “Westworld”-like, dual-timelines approach, but the Dos Equis brand opted to slightly rework its “Most Interesting Man in the World” campaign. Out was septuagenarian spokesperson Andrew Goldsmith, who actually has had a pretty interesting life himself. In his place came French-born Augustin Legrand. Related Video: Why Your Brand Is …