Branding

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Late last year, one of BMW’s chief labor representatives chastised the company for taking too long to develop battery-powered cars. In his view, BMW management had been slow to invest …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » No one does personal branding better than Lady Gaga. Her Super Bowl halftime performance, while not as brazenly political as some would have expected, still showcased everything that helped …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » In 2008, brothers Leo and John Resig founded their insanely popular Web site theCHIVE based on three pillars: “humor, hotness and humanity.” Nine years and a bazillion clicks later, …

[ad_1] Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business. Tinder — the location-based dating service that facilitates matchups between interested parties — used a tactic best described as word-of-mouth advertising in a digital format To …

[ad_1] This story appears in the October 2013 issue of Entrepreneur. Subscribe » It’s a big task getting employees to see that their tweets and Facebook status updates can be marketing tools for their companies. But for the past three years that’s the message Jason Seiden, CEO of Chicago branding …

[ad_1] The following is the eighth in the series “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. A marketer’s job is never done. There’s always a new challenge to tackle or a change …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Being booked as a paid consultant to companies is one of the highest margin services offered by lifestyle businesses. You can consult fulltime, which pays as much as …

[ad_1] The science of brand awareness continues to change as technology advances: Consumers are literally surrounded by messaging today about the companies they buy from. Unfortunately, for organizations, people’s growing awareness of nformation that is not crafted by the companies they follow — versus the information that is — can have a …

[ad_1] What good are likes and retweets over social media if they don’t add to your company’s bottom line? If you think tracking your company’s social media return on investment (ROI) is a waste of time, think again. When tracked and tweaked properly, social media can give your startup the …

[ad_1] The following is the ninth in the series “Personal Branding For A Better Life,” in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand. If there’s one thing that marketers could be accused of, it’s too much planning. I know …