Branding

[ad_1] Last week, Amazon announced its intended fourth quarter acquisition of Whole Foods Markets for $42 per share in cash. The $13.7 billion acquisition is being hailed as Amazon’s big play to enter brick-and-mortar retail. It will also have a playground for disrupting retail. Whole Foods offers Amazon the opportunity to …

[ad_1] Coming up with fresh content can be difficult, which is why it’s easy for marketers to fall into the trap of looking through previous work for inspiration. This rinse-and-repeat approach leads to predictable content, and predictability is what pushes audiences to look elsewhere for something more original. The most …

[ad_1] This story appears in the June 2017 issue of Startups. Subscribe » Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » “Oh my god, that’s terrible!” Dylan Lauren has just taken a bite out of an organic …

[ad_1] Social media provides a great way of discovering new customers and being discovered by them. The majority of your efforts on social media should lead to creating leads. However, it’s a bit challenging with Instagram because the network is pretty self-enclosed. You get only one organic live link and it’s not easily …

[ad_1] LinkedIn isn’t like other social networks. You don’t see people on it posting pictures of their food or their dogs. In fact, there are no photo albums at all — just a single profile photo. LinkedIn, as most of us know, is a professional network, patronized by 25 percent of adult internet users. …

[ad_1] Reader Resource Tune in June 28 and learn how to unlock the power of customer data in our free webinar. Register Now » A coffee shop in Roanoke, Virginia put a “clever” sign outside that said: “Small coffee” – $5“Small coffee, please” – $3“Hello, one small coffee please” – …

[ad_1] Case studies and client testimonials can provide a huge boost to your conversion of new customers and your bottom line. They often prove essential for establishing credibility and a sense of stability. A couple years ago, VWO and WikiJob performed a basic A/B test to gauge the effectiveness of …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » After decades working in the healthcare industry, Ilaina Edison identified an opportunity to fill a niche for women. While many clinics offer both infertility and egg-freezing services, Edison …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » The latest news about Sears was dire. Empty shelves and stores led proclamations of the final nail in the brand’s proverbial coffin and one more in America’s brick-and-mortar …

[ad_1] Fashion is one of the most cutthroat industries. Famous fashion brands compete not only with each other but with smaller and younger brands. What’s more, today’s customers, and especially fashion customers, have become more demanding. They don’t want to buy just a product — they want to buy a story, …