Finding Customers

[ad_1] The other day I read an interesting book called Entrepreneurial DNA, by Joe Abraham, the founder of BOSI Global, an operating partner to venture-backed and owner-operated companies. The book is based on Joe’s study of over 1,000 entrepreneurs. The research confirmed the discovery that all entrepreneurs are not all …

[ad_1] Neuromarketing providers use neuroscience methods to measure consumers’ neurological reactions to products, commercials and brands. [ad_2] Source link

[ad_1] This story appears in the September 2016 issue of Entrepreneur. Subscribe » Abianne Falla and JennaDee Detro are sisters, and their family has a ranch west of Houston. Like many places in Texas, the land had become dotted with yaupon, a little holly shrub that cattle ranchers treat as …

[ad_1] I’m going to make a big assumption that you have a business that adds value. Entrepreneur has some great readers, so I’m trusting that you want to help people, and create products and services that change the world. One struggle for entrepreneurs is figuring out what to charge for these …

[ad_1] Being able to quickly get in front of the right people is an important skill. Seeking introductions has evolved to be leaner, but people’s attention is ever more scarce. Gone are the days of lengthy emails, as Twitter has forced us to fit most of our thoughts into 140 characters. Here are …

[ad_1] Angel investors sign up for risk. That’s part of the game. What really gets them frustrated, though, is being sold unreasonable financial projections and valuations. Nearly one in two angel investors surveyed by Worthworm, a Scottsdale, Ariz.-based startup valuation company, reported having regretted an investment decision they made this …

[ad_1] Editor’s note: This Entrepreneur.com “Best Read” was originally posted March 25, 2015. What differentiates you from everybody else, and why should people choose you and your business over your competitors? These are questions you should be asking yourself on a consistent basis, and as entrepreneurs we’re always looking for ways …

[ad_1] This story appears in the September 2016 issue of Entrepreneur. Subscribe » Pet cafés (like a Starbucks full of animals) have long been popular in Asia but have run afoul of U.S. health codes. A new breed of entrepreneurs found a loophole: Partner with animal shelters to promote adoption.  Related: Finding …

[ad_1] This week marks the beginning of a new era for a whole new generation of soon-to-be Star Wars fans, including my three-year–old son. As a fan myself, I’m a little wary. I haven’t yet seen The Force Awakens, but my hope is that director J.J. Abrams will bring back …

[ad_1] In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author and LinkedIn expert Viveka Von …