Finding Customers

[ad_1] I have a confession: Before I met my wife four years ago, I’d never heard of “piano sensation” Jim Brickman. My not-yet wife, Rachael, was a fan of his music. As I listened, I realized I’d heard his music hundreds of times even though I didn’t know his name. Last …

[ad_1] In the spring of 2017, I spent seven weeks traveling for speaking events, networking opportunities and meetings with prospects and partners. To be honest, by the time the seventh week hit, this amount of travel simply sucked. I do this seven- to eight-week jaunt twice a year, once in the spring …

[ad_1] In the content-marketing world, the most successful businesses are those that produce the highest-value content — which is almost antithetical to the popular notion that quantity is what really matters. Related: How Entrepreneurs Can Conduct Primary Market Research By producing better content, you’ll be building a better reputation and earning far …

[ad_1] On a recent Monday night at the new Dream Hotel in Hollywood, Kevin Durant and Ezekiel Elliott bobbed their heads up and down to a live performance by Ty Dolla $ign, while hostesses dressed as sexy refs kept the champagne and vodka flowing. The club was packed with models, …

[ad_1] One of the best ways to boost your business revenue is simply to get more money from your existing customers. According to a statistic from Totango, many businesses surveyed spent just 21 percent of their marketing budget on existing customers, even though that group makes up 61 percent of those businesses’ …

[ad_1] Did you know that only 32 percent of customers are likely to place a second order in their first year as a customer? That means you’re losing most of your customers after their first purchase. Unless you create a strategy to retain them, you’re wasting valuable marketing resources. Here are …

[ad_1] On the new streaming show Entrepreneur Elevator Pitch, founders step into the Entrepreneur Elevator and have just 60 seconds to present their idea, product or business to a panel of investors. Whether an entrepreneur gets invited into the boardroom or sent back to the ground floor depends on what …

[ad_1] What’s tattooed, goateed and can be seen in more than 200 countries? Richard Rawlings, owner of Gas Monkey Garage and star of Discovery’s Fast N’ Loud. Now in its fifth season, Fast N’ Loud follows Rawlings as he scours the country for beat-up classic cars, negotiates the hell of …

[ad_1] Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money …

[ad_1] You may have heard me say in the past that people are ready to buy when they are ready to buy–not when you’re ready to sell to them. This is correct, but does that mean you are at the mercy of the prospect to make a sale? Of course …