[ad_1] Consumer-driven businesses need to stay on top of emerging technology, especially when they compete with giants like Amazon. And, in that context, sthe latest tools to attract and retain customers are wi-fi analytics and automated marketing platforms. Related: Effective Marketing Appeals to Emotions Instead of Reason These platforms provide brick-and-mortar retailers and …
Read More »Talk to Your Clients About Money Like You Talk to Your Kids …
[ad_1] Marketing and advertising communicators are in a creative business, and the “business” side of what we do is often hard to talk about — especially when it comes to money. Maybe if agencies took a nontraditional approach in talking to our clients about money, we’d find our daily work a little …
Read More »When Does It Make Sense to Offer Employees a Retirement Plan…
[ad_1] You provide your employees with a competitive salary, good medical care options and paid time-off. How about offering them a retirement plan? A group retirement plan is a great tool for attracting and retaining talent. It can cut federal income taxes for your workers and help them build a nest egg. Many …
Read More »5 Hacks to Get More Social Shares…
[ad_1] You can’t go viral unless people want to share your work. But, the potential for virality isn’t the only reason to increase the social shares on your content. Doing so can help create a more consistent audience, too, so you can begin to expect a certain amount of sustainable, …
Read More »7 Things You Can Do When Your Customers Refuse to Pay on Tim…
[ad_1] This story originally appeared on Due On-time payments are vital to the health of your business. But inevitably, you’ll run into at least one customer who consistently fails to pay on time. If it continues to become a problem it’s on you to take proactive action and correct the …
Read More »10 Tips to Motivate Employees Without Resorting to Money…
[ad_1] Are you looking for ways to motivate your people? If so, you need to start looking beyond monetary incentives. The reason? Employees aren’t motivated by money. Instead, they’re motivated by intrinsic motivators like being recognized for their hard work, flexible work time, growth and advancement. The best part is that intrinsic …
Read More »Design the Life of Your Dreams Using These Simple Tips…
[ad_1] Years ago, my father shared a simple bit of wisdom with me that you’ve probably heard before: Life is too short, he said. Too short to do something you’re not passionate about, that is. My father loved his job at General Electric. In fact, he didn’t even think of …
Read More »How to Keep Payment Fees Low for Your Small Business…
[ad_1] This story originally appeared on Due The best part of business is getting paid, but getting paid isn’t always as easy or simple as it should be. In addition to figuring out the logistics of how to get paid, you may have to pay multiple vendors different payment processing …
Read More »Making Money Online: 5 Major Online Selling Opportunities fo…
[ad_1] The internet has completely flipped the buying process on its head. In 2000, a Pew Research Center study found that only 22 percent of Americans were shopping online. Compare that to a more recent 2016 study that found that 79 percent of Americans make online purchases. Brick and mortar stores are closing. Shoppers now prefer shopping …
Read More »With Today's Changing Workforce Demographic, Companies …
[ad_1] The “typical” American family is evolving. Single-parent households are on the rise, women are increasingly serving as the family breadwinner and employees are being tasked with caring for both children and aging parents. Related: The Basics of Employee Benefits Meanwhile, the generational makeup of the workplace is also changing. Forty-seven percent …
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