Innovation

Want to Create an Indispensable Mobile App? Do This! In recent years, mobile apps exploded on the scene and, almost instantly changed the way we live. These days, it seems as though everyone has a great idea for how to break into the market. Related: Getting Started With Small Business …

How To Create a Culture of Mindfulness If there were a scientifically proven, free way to improve your employees’ performance and sense of well-being, wouldn’t you do it? Enter: meditation. No, it is not hippy-dippy. It is not a fad. And it doesn’t have to be reserved for large corporations. …

10 Free Marketing Tools Every Entrepreneur Can Use   If you’re an entrepreneur just getting started, you know the meaning of a budget. You also probably know that in order to get your business idea off the ground, you have to reach your chosen audience at the right time. To …

4 Golden Rules to Boost Blog-Post Engagement   When it comes to blog posts, “engagement” doesn’t just indicate quality. Often, it also correlates with the number of conversions your sales-oriented content generates. Related: 7 Ways to Online Improve Engagement With Visual Content And, since many SEO-ranking factors are based on …

Security for Startups: Protection on a Budget   The Woerndle brothers, Carl and Alex, founded Distribute.IT in 2002 and experienced the various phases of growth. After successfully scaling their company over nine years, they had roughly 30,000 clients who paid them on a recurrent basis. It was the kind of business …

Zuckerberg: Some Tech Is Worrying, but Not Facebook   The story of Facebook’s founding has entered American legend, but its founder and CEO Mark Zuckerberg couldn’t resist briefly rehashing its conception in a Harvard dorm room during a commencement speech at his alma mater on Thursday. Zuckerberg, who founded Facebook before dropping …

  To Disrupt or Be Disrupted: What’s Your Choice?   Mai Boliang “gets” disruption. The Chinese tycoon has mastered the ability to stay one step ahead of the competition despite today’s turbulent and global bit economy. Related: How to Disrupt an Industry in Three Steps Mai is the CEO of CIMC, …

The Lessons Uber, WhatsApp, Amazon and Apple Have Taught Us About Disruption   Uber, WhatsApp, Amazon and Apple. Strange bedfellows? Not really. They are all market disruptors. But precisely what is it that makes them that? Related: 5 Tips to Becoming a Disruptive Entrepreneur Despite the fact that they operate in different industries, …

[ad_1] LeEco, the Chinese tech conglomerate that began peddling its smartphones and TVs in the U.S. less than a year ago, on Tuesday announced plans to curtail its expansion, laying off hundreds of employees and all but eliminating its English-language marketing. The job cuts will hit the research and development …

[ad_1] Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing, campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media …