Naming Your Business

[ad_1] During the crazy journey of launching a business, no decision is more agonizing than finding the right business name. In most cases, business owners have a firm grasp of the brand message they want to convey. However, trying to distill that message into a memorable, easy to say and easy …

[ad_1] Choosing a brand name is one of the first steps in creating your business and certainly among the most crucial — strong, memorable names are a key ingredient to the success of your product, service or company. While the name should capture the essence of the company, committing to a …

[ad_1] Rebranding — where a business chooses a new name, symbol or design in order to develop a new identity — is one of the most difficult and uncertain business decisions entrepreneurs face. In addition to overcoming the loyalty and nostalgia of your founders, the name and brand modification you make could potentially destroy …

[ad_1] From Ford Motor Company to eBay and Uber, naming strategies have certainly changed over the past 100 years, according to Bolanile Maté of Be Better Paris. In this video, the marketing expert talks about the evolution of how business owners pick names. She says that at the turn of the century, there really …

[ad_1] As any entrepreneur can attest, there is a lot to do when starting your own business. It’s easy to make mistakes in the early days but you can avoid some of them if you know what they are. Many start-up entrepreneurs fall into these all-too-common traps, which can bog …

[ad_1] If Donald J. Trump still carried the family moniker of Drumpf, do you think he’d emblazon it atop his hotels? Do you think that more than 60 percent of primary voters in his home state of New York would have chosen him?  Related: Get Over the Business-Naming Hump With These 5 Strategies As …

[ad_1] If you need a crucial reminder that your business’s name is something you should obsess over, take a close look at the Antonin Scalia School of Law. If you’re like me, you’re probably already chuckling. Yes, the acronym for the school is ASSoL, or ASSLaw. Hilarious. I bet the …

[ad_1] The name of my business changed this month. It wasn’t my idea. A company five states away, with a similar name, decided that their customers might be confused by my business. We both have brick-and-mortar businesses that perform anti-aging treatments, and we both serve a mostly local clientele. The …

[ad_1] Do you lust after products with a great-sounding name? So does marketing expert Salma Jafri.  “What’s in a name?” she says in this video. “It’s a huge part of your branding.” The name of your brand will determine how someone feels about whatever you are trying to sell — …

[ad_1] HR professionals are the glue that holds a company together, but the term “human resources” doesn’t necessarily scream excitement to the everyday person. In fact, to some it feels outdated. Related: 8 Business Name Mistakes That Investors Hate to See A lot of times, employees aren’t even exactly sure what the …