[ad_1] New eras call for new ways of thinking about leadership, and 2017 is ushering in real change in the business world. Boston Consulting Group recently published an ebook, Transformation: Delivering and Sustaining Breakthrough Performance. The book argues that companies must operate in a state of “always-on transformation,” ready to shift tactics …
Read More »Pursue Your Facebook Ad Strategy Like the Entrepreneur You Are…
[ad_1] The two most talked about and most admired entrepreneurial traits are perpetually challenging the status quo and the persistence through hard times to make ideas flourish. It’s really not a different approach with running Facebook ads. Yet, so many entrepreneurs and small business owners try advertising on Facebook once or …
Read More »Who Knew There Is a Market for a $15,000 Vibrator?…
[ad_1] Yes, you read right. It’s a vibrator mostly (but not entirely) used by women for all the reasons you think it’s used – and it costs $15,000. But, it’s not just a vibrator. It’s a “smart” vibrator and, according to this report in the New York Post, it’s made …
Read More »Trust Your Insights More Than Those Big Brands You Envy…
[ad_1] Back in the day, when our conversion optimization agency focused on athletic and outdoor brands, business owners would frequently come to us with an urgent request. “We love the work you’re doing,” they’d say, “but we want you to make ours look just like Nike’s!” Since brand differentiation is one …
Read More »Thinking About Doing Business Internationally? Tips for Handling Multiple Currencies…
[ad_1] If you have considered dipping a toe into importing or exporting, you may have balked at keeping up with the fluctuations in value of various currencies. Don’t even try, says Guido Schulz, global head of strategic management at Los Angeles-based AFEX, a foreign-exchange consultancy. Large international conglomerates have entire …
Read More »Payments App Circle Raises $60 Million in China Expansion…
[ad_1] U.S.-based payments app Circle has raised $60 million from Chinese investors and launched a company in China, as it seeks to expand in the world’s second-largest economy. The latest funding comes from existing investor and Beijing-based tech investment fund IDG Capital Partners, as well as Chinese firms including Baidu, …
Read More »How Blockchain Might Change Payments for Small Businesses…
[ad_1] Over the last couple of years digital currencies like bitcoin have captured the imaginations of everyone from investors to business owners. And, thanks to advocacy groups and more than the 100,000 businesses who accept bitcoin, we can expect even more awareness and acceptance of digital currencies. But, you can’t discuss these digital currencies …
Read More »Startups Eschew the Made in America Label…
[ad_1] From Martha Stewart‘s American Made event to Entrepreneur magazine’s recent spread on the theme, the obsession with the Made in America label has reached a fever pitch. But what do you do when your product idea can’t be made in the U.S.? That’s the question Simon Ford and Malte …
Read More »Netflix to Continue to Look at an Entry Into China…
[ad_1] Netflix Inc. will continue to look into the possibility of entering China, a senior company executive said on Thursday, as the video streaming service seeks to grow its subscriber base outside its home of the United States. “Since China is a great opportunity, we continue to look into China,” Ted …
Read More »15 Ways to Scale Your Business and Make More Money…
[ad_1] There are two things that every entrepreneur wishes for: more time and more money. We yearn for more time because balancing any semblance of a career with the demands of a family life, friends and other interests, becomes overwhelming. We desire more money so that we can run ads or …
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