New Markets

[ad_1] Apple Inc. will set up a research and development center in China’s manufacturing metropolis Shenzhen, the U.S. tech giant said on Wednesday, as the firm looks to spur growth in the world’s second largest economy amid growing competition. The Shenzhen hub follows a similar plan for a center in Beijing, …

[ad_1] Sometimes in marketing, the word “traffic” has a bit of a bad rap, calling to mind images of rush-hour motorists passing billboard after billboard. With roadside billboards, the equation is fairly simple. The more traffic there is on the road, the more billboard impressions you’ll get. And hopefully, those extra impressions will …

[ad_1] The following excerpt is from Michael Glauser’s new book Main Street Entrepreneur. Buy it now from Amazon | Barnes & Noble | iTunes The more experience you have in your industry, the more you know about the products, services, competitors, suppliers, channels of distribution, customers, and opportunities. The less you know about your industry, the …

[ad_1] As an entrepreneur, it is more important than ever for you to create an efficient marketing strategy. Because startups often have low budgets, finding the right marketing stack that covers the variety of different sectors within a marketing strategy is crucial. Today, it is possible for you to access …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Import/Export, the staff at Entrepreneur Press and writer Krista Turner explain …

[ad_1] You have to hand it to McDonald’s. Its global brand efforts truly know no bounds. The franchise is even willing to run afoul of one of the world’s most prominent religious institutions: the Catholic Church. Last week, the Golden Arches opened a new location right outside Vatican City — …

[ad_1] Ecommerce offers fantastic revenue opportunities, the ability to be open 24/7 and traditionally fewer overheads when compared to bricks and mortar retailing. Yet, despite the fact that more than 12 million Australian consumers shop online — and we are experiencing year-over-year double digit growth in online shopping — a huge number of …

[ad_1] Startups fail for a wide array of reasons: A lack of money (duh). Poor marketing. A pivot gone awry. Legal challenges. Related: Beware of These 6 Assumptions in Your Startup Outside of those common issues, another, different reason manages to top the list year after year. Analytics firm CB Insights recently found that about half of …

[ad_1] Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Entrepreneur TV focuses on entrepreneurs, startups and stars who have created their own products or launched their own businesses. You’ll learn success secrets from celebrities, productivity hacks from billionaires and more.  On the fourth episode …

[ad_1] The following excerpt is from the Staff of Entrepreneur’s book Start Your Own Import/Export Business. Buy it now from Amazon | Barnes & Noble | IndieBound Let’s take a look at the agencies you may be working with as you manage your import/export business. While they can be divided in broad strokes into …