Online Marketing

[ad_1] Think about how you use social media. Is it simply a method to connect with people? A distraction from boredom at work? Or is it a tool to reach thousands—even millions—of qualified customers? “Business owners are bombarded by information about using social media, but have zero idea about how …

[ad_1] Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities. With this in mind, it’s no wonder that 92 percent of marketers say that social media is important to their …

[ad_1] “The future of work,” it’s the latest buzz phrase. Five years ago, that meant telecommuting, going paperless, shared workspaces and in-house coffee bars. Today, that topic means considering artificial intelligence, tenuous job security, contingent labor, robotics, job migration, talent underutilization, independent contractors on digital-only platforms (ever heard of Upwork?) and even …

[ad_1] Social media platforms offer such a significant advantage to entrepreneurs — with 2.3 billion active users on Facebook to target it is foolish to ignore. As the platforms grow, so does the competition and clutter, making it almost impossible to be seen. There are 65 million business pages on Facebook …

[ad_1] You may have heard of the saying “Your tribe is your vibe.” But, what exactly is a tribe? Social media is just like real life: you need friends and family to support you while you follow your dreams. You need to build that special trust that at first brings people …

[ad_1] For many different types of businesses, Instagram is a meaningful opportunity to generate new customers or to better engage with existing customers. While some organizations have already adopted serious Instagram strategies (86 percent of the top brands are on Instagram, for example), many organizations have yet to develop a winning …

[ad_1] Your audience is on social media. According to a recent PEW study, nearly 70 percent of people living in the United States use at least one social media network. Over 2.5 billion people (a number that is growing rapidly) are on social networks worldwide. If you’re an entrepreneur in this …

[ad_1] In the next 24 months, direct lead generation will be inaccessible for most businesses. Soon, everything they taught you about Facebook advertising and lead generation will not work. The reason: The “big guys” have arrived and brought their huge budgets. Related: Want the Sale? Ask for It in Your Facebook …

[ad_1] As more and more entrepreneurs open franchises in the U.S, the competition is becoming fiercer. Fortunately, there are plenty of ways to make your franchise stand out and succeed in this crowded market, starting with effective digital marketing strategies. As Google searches, social media and online reviews become the …

[ad_1] Jasmine Star is an internationally recognized photographer, speaker, business strategist and online entrepreneur. In 2005, Star left law school and decided to become a photographer, though at the time she didn’t even own a camera. Her husband gave her her first camera for Christmas that year and four years …