Public Relations

[ad_1] Uncertainty and entrepreneurship go hand-in-hand. The one certainty that every enterprise owner can count on is they will experience a crisis in some manner, form or shape that impacts their business. A general definition of a crisis is an internal or external event, or series of events, which have …

[ad_1] Advertising today is a multi-billion-dollar industry. And, according to market research company Forrester, digital marketing expenditures in the United States are on pace to reach levels near $120 billion by 2021. No wonder: Every day, companies like Google, Facebook and Amazon collect information about consumers nonstrop. Related: Just What the Heck Is Blockchain? …

[ad_1] Want to make it Hollywood? In this video from our Entrepreneur Live event, Oscar-nominated screenwriter Alan Wenkus sits down with Steve Lehman from Business Rockstars to discuss the importance of taking risks, rising above failures and how to get ahead.  Couldn’t make it to Los Angeles for Entrepreneur Live, …

[ad_1] The biggest mistake you can make in business is being in love with your product. Don’t be too stubborn to change or adapt. Love your business, love what you are doing — but know when it is time to go with the punches. A product and a service are …

[ad_1] This story originally appeared on PCMag Researchers at a Vietnamese security firm claim to have discovered a way to beat the iPhone X’s Face ID feature using a mask. For about $150, researchers at Bkav Corporation designed a mask they said is able to unlock an iPhone X using Face ID. …

[ad_1] We’ve all heard Elon Musk speak with foreboding about the danger AI poses — something he says may potentially bring forth a Third World War: This is of course the power of artificial intelligence (AI).  Related: 5 Major Artificial Intelligence Hurdles We’re on Track to Overcome by 2020 But let’s put aside for …

[ad_1] Warren Buffett’s investment strategies are foundational to Entrepreneur Network partner Phil Town and his business, Rule One Investing. The company is even named after Buffett’s number one rule for investing: “Never lose money.” In this video, Town wants to give viewers a look at 10 great investing strategies and …

[ad_1] When it comes to making their first hire, leaders often feel like making the safe choice: Choose the one with the degree and credentials. But this isn’t always the right way to go. Take, for instance, New York City-based Peggy Yu, COO of the entrepreneurial training program Startup Institute. Related: …

[ad_1] We hear it every day: Cold-calling doesn’t work anymore. “Inbound” — responding to leads/inquiries on the company website — is the new “it” strategy. And, with today’s customers savvier than ever, it’s no surprise that so many sales professionals have bought into the idea. Related: Why SalesLoft’s Second Wind Is …

[ad_1] Are you looking for ways to grow your business without raising VC funding? In this digital era, you don’t necessarily need to raise a lot of money to get your startup off the ground. In fact, raising money can become a distraction, often taking you away from what really matters …