Public Relations

[ad_1] The internet has created the opportunity to start a business teaching a topic you know, are passionate about and have researched in-depth. You can take that knowledge and teach it to others through a coaching business or coaching as a part of a lifestyle business. The connectedness of the …

[ad_1] I’ve always loved technology and recently became one of the growing number of Americans to buy a drone. Like many drone operators, I marvel at the current commercial and recreational applications as well as the potential for the future. The FAA estimates there are 1.9 million drones used by hobbyists …

[ad_1] It’s harder than ever before to grab media attention for PR-driven news. Even if you do earn coverage, you can expect to see diminished impact from that press hit. More PR people are chasing fewer journalists. Unless your company or product already has star power, it’s increasingly difficult to be …

[ad_1] Entrepreneurs, world leaders and professional athletes all have one thing in common: They all have some quirky habits. In the world of sports, strange habits like spitting on the ground and even clapping have been credited with improving athletes’ performance. But, is there something to this beyond superstition? It turns …

[ad_1] By now, you might have read about (or seen) the Honey Nut Cheerios campaign to save the honey bee — a clever marketing stunt that recently burst into the spotlight, although likely not in the way General Mills, the parent company, would have hoped. Quick recap for those who don’t …

[ad_1] Becoming a “certified coach” these days is easy: Read a book, attend a weekend workshop and get a certificate by mai. Ta da! You are now a certified coach. According to the International Coach Federation’s 2016 ICF Global Coaching study, there are 53,300 professional coaches worldwide, and an estimated 33 percent …

[ad_1] In a society obsessed with millennials, I’ll just say it — I’m a Gen Xer. All gasps aside, there’s good reason why you should be paying closer attention to me. First, some reminder math: Gen Xers are the 37- to 52-year-olds in your life, born roughly between 1965 and …

[ad_1] Great businesses are built upon a foundation of great relationships. Do you ever wonder how some people seem so natural and at ease in relationships, while others really struggle to maintain them? Is it a difference in temperament, like introversion or extroversion? It could be, but as a psychologist, I …

[ad_1] The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now from Amazon | Barnes & Noble | IndieBound When we think about surrounding ourselves with the right people, we often think in terms of what those people can do for us. The real question you should be asking is, “What value …

[ad_1] For many of the world’s most successful executives, few things are scarier than being asked to spend a couple of minutes on the phone with a journalist. Those who have been in the unfortunate position of having their words misconstrued know that the stakes are incredibly high these days. …