Public Relations

[ad_1] As a hard working entrepreneur you’re faced with a variety of challenges, each of which needs to be resolved to grow your business further. But to find these solutions, you have to apply your mind to learning new, sometimes complicated, concepts. This learning process can take hours — sometimes even longer …

[ad_1] With the emphasis these days on leveraging social media strategies we sometimes forget there are other forms of media to help grow your family business. You can, and should, take advantage of the opportunities available in traditional forms of media, such as television coverage, radio interviews and print. How do …

[ad_1] The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now from Amazon | Barnes & Noble | IndieBound It’s said that no press is bad press. But any press can be a missed opportunity if you don’t come to the table armed and ready to play. If you want to build a …

[ad_1] It’s almost cliché to brag about your hometown, but mine is truly golden. I was not born in Utah, but I have spent the last 18 years getting to know the area and building my own business in the unique Utah ecosystem. Many articles have been written on Utah’s …

[ad_1] When it comes to formulating your marketing message, it is imperative to be clear, concise and thoughtful to make the largest impact. If you sway the other way by providing too much information in a complicated manner, your message may get lost. For instance, in “When Three Charms but …

[ad_1] The following excerpt is from Rick Grossmann’s book Franchise Bible. Buy it now from Amazon | Barnes & Noble | IndieBound Following are some tips and strategies you can apply to build a thriving franchise organization and community. Related: What Franchisors Need to Know When Drafting Their Franchise Agreements Company infrastructure As a would-be franchisor, you …

[ad_1] News reporting is increasingly moving online, forcing entrepreneurs and larger businesses to refocus their public relations efforts on digital journalism or risk falling behind more connected, tech-savvy competitors. Fortunately for business owners and PR practitioners, a number of mobile and web-based innovators have arrived with new tools that make managing public …

[ad_1] Recently, companies like Uber, Thinx, Pepsi and United Airlines have been getting a bad rap. Is it because they are bad companies? That depends on whom you ask. Is it because nobody is using their services? No. If anything, it’s the opposite. These transformational companies have changed how consumers …

[ad_1] One of the most exciting points in any entrepreneurial endeavor is the moment when you have secured outside funding. It’s the ultimate validation: someone else believes your idea will work. To get to that point, you’ve already fine-tuned your business plan. You know what your brand represents and what …

[ad_1] In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author describes how to write a direct mail piece that captures your readers’ attention. Good copywriting creates exciting pictures in …