Public Relations

[ad_1] From your creditors to your employees, good business relationships are built on trust. Can the people who depend on you, confidently rely on you to treat them fairly? Once you have proven your dependability, they will make allowances for you and extend their level cooperation. This is essential to …

[ad_1] My inbox is constantly flooded with pitches from public relations (PR) professionals, and the majority of them are complete garbage. While a few come over that are perfectly fine, most are downright cringe-worthy. “Want to interview the company founder Jonathon?” You can’t even spell my name correctly? Pass. “We are …

[ad_1] The retail industry is in big trouble. From mom-and-pop shops to major retail chains, stores are closing at an alarming rate, even as the economy grows ever stronger. Related: 6 Steps Resilient Entrepreneurs Take to Rebound From Bankruptcy This brick-and-mortar malaise cuts deep, decimating traditional retail giants like Sears and Macy’s, …

[ad_1] “How do I get coverage in TechCrunch, the Wall Street Journal and other tech pubs?” I literally get that question every week from founders of tech startups. They know that publicity — especially from credible, respected publications — has the potential to boost company recognition. That could lead to new …

[ad_1] In the ever-changing theater of business, sharp HR representatives and business owners have the words “turnover” and “employee retention” on their minds for a good part of the week. While job openings are high, “quits” were at a post-recession high of 2.2 percent in January of this year. Related: 20 …

[ad_1] The world sure has changed since 1995 when I founded my digital marketing agency: Hashtags back then were pound signs; dial-up Internet tied up our land lines; and Web 2.0 hadn’t yet shown its full potential. But we have evolved with the times, adopting tactics that once seemed ludicrous or …

[ad_1] Launching a business is challenging enough, let alone keeping it afloat and even thriving. While many people try to prepare for challenges and address them in a level-headed manner, they may not realize how difficult moments alter their thinking. New research has found that when dealing with challenging situations, …

[ad_1] No matter how much the world changes or how much we advance, one fact will remain unchanged: Stories sell. And when you tell those stories to large audiences of the right people, it’s a recipe for exponential growth. What most small businesses struggle with is building that audience before …

[ad_1] From the war room to the battlefield, the world was continually blowing up around Diana Prince. Yet Diana, aka Wonder Woman, never lost focus on why she left the safety of Themyscira for war-torn Europe: to stop the evil Ares and end the war. No matter what got in …

[ad_1] Finally, all the PR efforts have started to pay off. Either that overpriced agency you hired finally delivered, or you’ve been wise in your use of Help a Reporter Out. Either way, at the top of your inbox is an email from a show producer, asking if you’re free …