Public Relations

[ad_1] Developing a robust brand is essential in today’s highly connected, cutting-edge digital landscape. Just ask the celebrities that lose millions of dollars in endorsement money due to adverse press or damaging allegations only minutes after the unfavorable news breaks. A year ago, Chipotle Mexican Grill experienced a food safety …

[ad_1] Here’s a newsflash: most public relations and media relations professionals have the wrong perspective when they interact with the media. The typical PR professional thinks to themselves, “How can I get the media to cover my story?” That’s the wrong way to think and wrong question to ask. While there’s never …

[ad_1] Pants too tight? Out of breath walking to and from the elevator? Being an entrepreneur is hard work, but it shouldn’t make you feel like a human dumpling. Yet founders everywhere are collecting pounds, putting themselves and their ability to work full-force at risk. A CareerBuilder survey notes that 56 …

[ad_1] Getting press coverage for your startup has become increasingly difficult. With an average of 550,000 new businesses starting each month, you’re facing some serious competition to gain traction with your audience. If you don’t take the right approach to PR, you’ll see your competition pass you by. Exposure doesn’t happen by …

[ad_1] Now that information spreads around the world at the speed of light, public relations nightmares seem to occur almost daily in the lives of company leaders, politicians, institutions, influencers and other celebrities (think: the University of Missouri, Volkswagen, Wells Fargo, Chipotle, Harvey Weinstein, Fox News…the list goes on and on). In reality, for anyone in …

[ad_1] For entrepreneurs across every industry, trade shows loom as a large, tempting, but sometimes overwhelming idea. On one hand, they are a vast watering hole for partners, end-users and the press. On the other hand, the costs associated with trade shows are sometimes daunting for smaller companies and startups. So what’s …

After Chris Sacca’s Apology to Women Founders Those saying tech doesn’t have a sexism problem have had a tough time outshouting news to the contrary lately. Among the accounts that have surfaced over the past few months: an alleged kink room at one startup; alleged sexual advances by a prominent …

Company Culture Comes From Good Leadership   Editor’s Note: In the new podcast Masters of Scale, LinkedIn co-founder and Greylock partner Reid Hoffman explores his philosophy on how to scale a business — and at Entrepreneur.com, entrepreneurs are responding with their own ideas and experiences on our hub. This week, …

[ad_1] Reader Resource Entrepreneur Network provides you with expertise and opportunities to accelerate your brand’s growth. Learn More » Not only did New Zealand’s Rod Dixon win a bronze medal at the 1972 Olympics, he also competed in four Olympic games, won the 1983 New York City Marathon and once …

[ad_1] Reader Resource Entrepreneur Network provides you with expertise and opportunities to accelerate your brand’s growth. Learn More » Building your network is an important part of your success in business and life in general. It’s helpful to have a group of colleagues and friends to turn to for business …