[ad_1] There are few things less exciting than having your company acquired. We love articles like this one that tell incredible tales of the scrappy entrepreneur who sells to a Fortune 500 company for instant success. The reality, however, is that most acquisitions happen in a much more mundane way — if getting …
Read More »Taking Your Marketing Strategy to the Next Level Might Require a Consultant…
[ad_1] Though your marketing team has access to many tools and platforms, marketing has become so much more complex that it’s a challenge determining the best approach. How do you revamp your brand to take your company to the next level? It may make sense to partner with a marketing consultant who knows …
Read More »4 Valuable Takeaways From the Sale of 'Barstool Sports'…
[ad_1] Barstool Sports is a blog I’ve been reading for the past 10 years. Founded in Boston by Dave Portnoy, a.k.a. “El Presidente,” it’s since grown into one of the most popular blogs out there, mixing just the right combination of sports and satire. Related: Why You Should Quit While You’re …
Read More »Build Your Marketing Team in the Order that People Buy Things…
[ad_1] In 2013, I made the decision to bring aboard a content creator as my first marketing hire. Since bringing that employee aboard, we’ve experienced four straight years of triple-digit growth while growing the total number of employees at Seismic from about 15 to 250. Our marketing team has expanded …
Read More »You've Sold Your Business. Now What?…
[ad_1] Many successful entrepreneurs dream of the day when their business is sold, resulting in a sizable check and a sense of accomplishment. The many years of hard work, taking big risks and meeting obligations such as an aggressive competitive environment, payroll and cash flow challenges finally pay off. Now what? The …
Read More »How to Speak Directly to Client Interests…
[ad_1] The first loss of a sale or job interview is the one that hurts the most. It isn’t so much the lost time and money involved, but instead the realization there is so much to learn to succeed. Initially, one feels devastated, but when motivation to learn picks up …
Read More »Heineken's New Ad Shows Pepsi the Right Way to Get Political…
[ad_1] With today’s rocky political climate, if a brand wants to chime in on the conversation, it must do so with caution. That’s what we learned again after Pepsi’s “protest” ad, which featured Kendall Jenner fixing all of the world’s problems by offering a can of Pepsi to a police …
Read More »FCC Chairman Moves to Eliminate Net Neutrality Regulations…
[ad_1] FCC Chairman Ajit Pai on Wednesday moved to dismantle the net neutrality rules put in place by the previous administration, arguing that the agency under former Chairman Tom Wheeler “decided to abandon successful policies solely because of hypothetical harms and hysterical prophecies of doom.” Earlier today, Pai circulated a …
Read More »How to Convince Investors You Can Sell…
[ad_1] Last week, I made an investment in a startup called PetPartner App that helps veterinarians and pet groomers connect with their clients across marketing multiple channels – from postcards to email to apps. The company meets a true customer need with a valuable service. But that’s not why I …
Read More »What It Takes to Score a Home Run in Sales…
[ad_1] This story appears in the May 2017 issue of Entrepreneur. Subscribe » Seated in the middle of a glitzy conference hall, sporting a ponytail, a purple paisley shirt and the air of a magician, Kyle Donovan pitches his invention, an integrated plastic plate and cup, to a member of the …
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