Selling Your Business

How to Make the Power of the Hashtag Work for You…

[ad_1] The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound You can’t use Instagram for business without the almighty hashtag. According to Simply Measured, using even a single hashtag increases post engagement by 12.6 percent. Hashtags are an effective …

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Dove Has Introduced Soap Bottles for Different Body Types, and Shocker! People Are Mocking It….

[ad_1] Oh, sweet Dove, we really think you should know better. However well-intentioned this new installment of its “Real Beauty” campaign is, which introduces six limited-edition soap bottles that are meant to mirror different body shapes, the Dove team really should have anticipated the reaction it would cause. That reaction, of course, …

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Why I Spent Hours Conducting Research for My First Clients — All Before I Was Paid a Dime…

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Editor’s Note: In the new podcast Masters of Scale, LinkedIn co-founder and Greylock partner Reid Hoffman explores his philosophy on how to scale a business — and at Entrepreneur.com, …

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Looking for a New Workspace? Check Out This Sweet Office for Inspiration….

[ad_1] On this episode, Entrepreneur Network partner Venturer tours the workspace of BloomNation, a company that creates business websites for florists. This is BloomNation’s seventh office, but it’s easy to see why CEO Farbod Shoraka says this well-lit, open space could be their last.  Can you learn something from BloomNation’s office, and …

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How Your Business Can Benefit From Micro-Influencer Marketing…

[ad_1] Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s been a shift to a more authentic two-way conversation — via social media — based on discovery. Consumers prefer genuine recommendations from friends, family and micro-influencers, who tend to hold small, but fiercely …

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