[ad_1] Having a new tool you had no part in choosing forced on you is like getting a really ugly sweater from a parent of family member. If it’s not your style, you’ll only reluctantly wear it, and it will end up in the back of the closet or in …
Read More »5 Lessons From the Great Pepsi Shakeup…
[ad_1] It’s much easier to tell the difference between Coca-Cola and Pepsi than it was just a few short weeks ago. Thanks to an extremely controversial television commercial, Pepsi has left a rather bitter aftertaste in the mouths of protesters everywhere — figuratively speaking, of course. The commercial features fresh-faced …
Read More »Should Your Product Be Perfect or Scalable? Can It Be Both?…
[ad_1] Editor’s Note: In the new podcast Masters of Scale, LinkedIn co-founder and Greylock partner Reid Hoffman explores his philosophy on how to scale a business — and at Entrepreneur.com, entrepreneurs are responding with their own ideas and experiences in our hub. This week, we’re discussing Hoffman’s theory: the only way to …
Read More »Using a 5-Step Model for Any Public Speech…
[ad_1] The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now from Amazon | Barnes & Noble | iTunes How can you create persuasive presentations that help you connect with your target audience? Here’s a five-step model I call the TEMPTaction model. It’s created based on an understanding of persuasion, great public-speaking …
Read More »4 Reasons Small Cities Are Better for Business…
[ad_1] A recent study by MoneyRates.com found that smaller cities have a lot to offer young entrepreneurs who launch their startups outside of major hubs like San Francisco, New York and Chicago. That’s because big cities are more likely to take entrepreneurship for granted while smaller cities typically offer incentives that …
Read More »The Good, the Bad and the Ugly of Live-Video Branding…
[ad_1] In January, Pittsburgh Steelers wide receiver Antonio Brown violated team policy by using Facebook Live to stream his teammates’ post-game locker room banter following the AFC divisional playoff win over the Kansas City Chiefs. Related: How Your Business Can Capitalize on Facebook Live Brown’s action reflected particularly negatively on his team …
Read More »5 Ways to Instill a Company Culture Even When Your Workforce Is Virtual…
[ad_1] Company culture is without a doubt one of the top job benefits for employees. Free snacks and good vacation time make a difference, but how you interact with your supervisors and the environment that results from that is what can keep an employee on board even when pay raises and bonuses …
Read More »To Sell or Not to Sell? 6 Steps to Take to Answer This Question….
[ad_1] The decision could come four months after a successful launch, or four decades following a steady career — but all entrepreneurs at some point will face the question: Is it time to sell my company? Related: Know When and How to Sell Your Business With historically low interest rates, a relatively good …
Read More »How a Transparent Communication Style Helped This Podcaster Build a Multi-Million Dollar Business…
[ad_1] This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. In this Dynamic Communication interview, author Jill Schiefelbein chats with John Lee Dumas, host of the famous …
Read More »6 Strategies Smart Brands Use to Satisfy and Retain Their Customers…
[ad_1] Smart brands know that customers are the lifeblood of their business. Customers, in fact, are the core reason you can open up shop (whether that means online or brick and mortar) every day and generate a profit. Related: 3 Ways to Increase Customer Loyalty But while convincing first-time customers to …
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