SEO

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Is it arrogant to Google yourself? I can see why you might think so. It’s certainly an uncomfortable feeling to admit you care what other people think about …

[ad_1] Negative SEO and the potential impact of bad backlinks have been growing concerns for many webmasters since Google’s Penguin update earlier this year, which sought to penalize low-quality backlinks. Indeed, because site owners often have no control over the external websites that link back to them, a competitor could …

[ad_1] “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” If you are determined to create a killer search-engine-optimization strategy, take Mark Twain’s quote to heart. With the proper strategy and execution, your company has the potential to compete with …

[ad_1] They use “make vs. buy” decisions like this to teach business decisions and analysis in business school because there are almost always multiple options and no clear choice. Companies bigger than yours use outside SEO sometimes, and companies much smaller use internal SEO. In my company, Palo Alto Software …

[ad_1] Doing a search engine optimization (SEO) audit is no joke. It used to take time, the patience of a saint and too many spreadsheets. You may grow a white hair or two in the process. But, thanks to technical SEO audit tools, we are no longer doing those insane manual checks …

[ad_1] You could be the most incredible writer in the world, but that enviable talent won’t do much for you as a businessperson if you’re not turning your site traffic into conversions. Related: 5 Copywriting Hacks Designed to Give Your Business a Boost Conversions, of course, require knowing exactly how to transform a lead …

[ad_1] Local search is a way for search engines to offer the most relevant results to users, which are calculated according to location data. After all, if you’re looking for a flower shop, you’re going to want to find one nearby, right? It’s also a great tool for small businesses …

[ad_1] Anyone can build a boat, but without the right plans, proper tools, and focused maintenance, it will sink. The same goes for websites. There are over 1 billion websites online, however, many have been sunk, abandoned, and left wallowing in the digital depths due to a lack of strategy …

[ad_1] If Google’s Penguin algorithm change had your online business scrambling, get ready for another significant search update. Matt Cutts, head of Google’s web spam team, has confirmed on Twitter that Google’s latest iteration of the Penguin update will be rolling out within the next few weeks. Called “Penguin 2.0” …

[ad_1] Having trouble getting your small business site to rank in the search engines? Not even sure where to start? This post will provide you with 9 simple hacks to ensure your site is properly optimized and starts ranking as soon as possible. These hacks have helped me to go from a …