SEO

[ad_1] The internet is the perfect forum for small businesses to compete with big brands. Audience reach, social sharing and unlimited sales and marketing opportunities have leveled the playing field between big and small companies. Still, a surprising percentage of small businesses have remained on the sidelines. Either they don’t …

[ad_1] This week, Google started encrypting all organic searches on the site. This means that business owners who track keyword data provided by Google on search traffic are now out of luck as keywords won’t be supplied for these secure searches. In 2011, Google started masking keyword data and labeling …

[ad_1] Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists. Related: 7 Advanced Ways to Improve Your Site’s SEO Before pilots push the button for taxiing and take-off, …

[ad_1] Website creative design, SEO and programming can involve very different skills and personalities. If you need more than one type of service, make sure you look for companies that either specialize in a specific area of expertise or companies with expertise in managing multiple in-house or external resources with …

[ad_1] The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are built upon the work completed by automated crawling bots (pieces of software that manually scour the …

[ad_1] “You get what you pay for” is an adage most of us are familiar with, though its practical usage varies. For most consumer products, there is some degree of correlation between price and quality, but of course exceptions exist to every rule: There are cheap products that work perfectly …

[ad_1] Effort is important, but knowing where to make an effort makes all the difference. I’ve helped hundreds of local business owners bolster their SEO. In many instances, entrepreneurs have solicited my business after unsuccessfully trying to boost their own SEO for years. The issue isn’t that they are lacking effort, …

[ad_1] Amazon is a truly gargantuan marketplace with millions of products and hundreds of thousands of sellers all competing to make sales and capture market share. According to the Seattle Times there are more than 2 million sellers registered on Amazon’s marketplace. It’s a vibrant, living ecommerce ecosystem that is …

[ad_1] Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local …

[ad_1] So you’re looking to improve your online reputation. Perhaps you discovered a negative result showing up in your Google results. Or maybe your business is suffering from a critical review. Whatever the case may be, you decide you need the help of an online reputation management (ORM) firm. But …