SEO

[ad_1] As Google celebrates its 15th birthday, the company has announced a major change to its search algorithm called Hummingbird. Instead of matching keywords in queries, its new strategy is to manage more complex queries by attempting to understand the meanings and relationships of words and concepts. Google makes subtle …

[ad_1] SEO: You’ve heard about it. You know what it is (search engine optimization), at least on some level. And you’ve probably been advised at some point to pursue it as a marketing strategy. But for some reason, you haven’t yet pulled the trigger. Related: Companies Will Spend $65 Billion on SEO …

[ad_1] Although the basics of search engine optimization (SEO) can be easily understood and implemented by even the greenest of webmasters, you still might need to consider hiring an SEO consulting agency. Maybe you’re too swamped with business responsibilities to dedicate the necessary time to your website‘s SEO. Or maybe …

[ad_1] Search engine optimization (SEO) has long been an important strategy for business success, and it’s becoming more relevant. More people are ditching desktops and laptops in favor of mobile-only devices, and conversion rates on smartphones are 15 times higher from searches than as a result of social media recommendations. Need more convincing? Take …

[ad_1] Many marketers strive to align themselves with influencers because this kind of engagement has been proven to rapidly expand brand visibility for many businesses. With influencer marketing, a much larger audience is suddenly exposed to your brand, which often results in a significant spike in traffic that can lead …

[ad_1] Everyone wants to get a high click-through rate and a good spot in Google’s search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites — and some of these are proven, some are controversial and some are purely nerd-based conjecture — it can …

[ad_1] By the power of advanced traffic data wizardry, Google can now predict when your business will likely experience the most foot traffic, and, of course, it’s telling people about it, too. The all-knowing Internet giant says the new Google Search capability, which debuted yesterday, is designed to help consumers …

[ad_1] Many website owners focus so much on building a backlink strategy, they fail to create an internal-link strategy. Link-building isn’t an either/or proposition. If you’re looking to build a strong search engine optimization (SEO) strategy, it’s a “both/and situation.” Related: 5 Reasons You Aren’t Earning Enough Links Links add quality and value …

[ad_1] It’s fairly well known that Google punishes websites that try to game the system in order to get better search rankings, but that doesn’t stop some from trying. Today it appears as if Expedia may have earned the search giant’s ire. Links to the $9 billion online travel company …

[ad_1] You’re busy running your business. You’ve got a ton of things to do each and every day. You know you need to work on your website, but something more important always keeps cropping up. Not only that, you’ve heard all these conflicting stories about what works and what can …