SEO

[ad_1] Tom Edwards, chief digital officer, agency at Epsilon sat down with Entrepreneur Network partner Jeffrey Hayzlett at the C-Suite Conference in San Francisco to talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging …

[ad_1] The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Google Shopping is built entirely around something called Shopping Ads. They’re the small, square-ish image ads that appear …

[ad_1] Over the summer, the Interactive Advertising Bureau released its new standards for online and mobile advertisers. These new standards involve “sunsetting” a few practices — such as the giant, annoying ads that take over your screen and won’t let you click away — while also creating guidelines around new technologies such …

[ad_1] Traffic is the lifeblood of any business. It all starts with traffic. Sure, conversions matter. But, if you can’t figure out a way to get those eyeballs onto your page, then conversions will be the last thing you’ll be worrying about. Now, we all know that we can pay …

[ad_1] Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing pages: 1. Use Google’s Ad Gallery. Find it by going into an ad group within a Display Network enabled campaign and clicking the blue “+” button. You …

[ad_1] Is your content persuasive enough to convert your visitors into leads? Some pieces of content you create will drive conversions, while others will be lost in the archives. As a marketer, you always want to write content that is persuasive enough to turn your visitors into leads and thereafter, into …

[ad_1] The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Traci Reuter. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound What do you do when your Facebook Ads tank? It’s time to troubleshoot! Following …

[ad_1] Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has been booming, too — but nothing very thought-provoking. This …

[ad_1] When I was 12-years old, I begged my parents to loan me some money to start a business. I needed capital. Dial-up modems were still the norm and I needed to scoop up a 9600 bps modem (blazing fast at the time). I also needed to run eight phone …

[ad_1] The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Who’s best suited for online networking? On the one hand, the answer is obvious: Anyone with a computer and an …