SEO

[ad_1] In this ongoing column, The Digest, Entrepreneur.com News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get their products into the mouths of customers. Kheedim Oh just wanted some tasty, homemade kimchi. What he eventually got was his own kimchi product …

[ad_1] Today’s search engines are one of the primary paths to content experiences on the web. Shopping, research, directions and questions all pass through Google (and to a lesser extent Bing and Yahoo) as the entry point to solutions-seeking. Generally, the experience is the destination, and search engines have done a …

[ad_1] Editor’s Note: In “Tough Love Tuesday,” our first-ever summer success series, we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up for our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips. Below is an article syndicated …

[ad_1] Content marketing still remains one of the most cost effective marketing techniques that is widely adopted by most of the businesses worldwide. Nearly all — 93 percent — of B2B companies rely upon content marketing for demand generation and brand building. Startups already know the potential that content marketing …

[ad_1] When was the last time you clicked on a banner ad? Was is it on purpose? As many as 60 percent of banner ad clicks are accidental. Only 9 percent of them are viewed for more than one second. Yet every day, experienced marketers waltz into the office with their …

[ad_1] If you’re optimizing your web content for search-engine results pages (SERPs), you might be under the impression that No. 1 is the best you can do. But you need to think bigger. Counter to everything you know about every other aspect of business and life, you want to be No. …

[ad_1] If you’ve ever been to Disneyland, then you have probably had the misfortune of experiencing the ride It’s a Small World. While it may have taken you days of agony and despair to remove that oddly catchy tune from your head, the message behind the music is so true. …

[ad_1] There are three crucial Google AdWords checks you should do regu­larly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest of your AdWords work is to be effective. There are …

[ad_1] The ability to anticipate a buyer’s needs is one of the most important traits of an Amazon seller. Understanding what you should be selling means knowing your target audience. If you’re constantly looking for innovative ways to create more sales within your Amazon store, no doubt you’ve already searched Google …

[ad_1] While businesses are pouring all their resources, time and money into Google and Facebook, they are ignoring one of the most underutilized platforms out there: Pinterest. The site where many go to find recipes and scope out DIY projects is actually one of the most effective marketing platforms out …