Entrepreneur Elevator Pitch Ep. 8: Too Many Cooks in the Kit…

Entrepreneurs who step into the elevator on Entrepreneur Elevator Pitch believe they can improve products that millions of Americans use every day. They have 60 seconds to prove this to a panel of investors — and the world. However, innovations that sound like the next million-dollar idea during a one-minute elevator pitch may fall flat when their creators get grilled by a panel of investors. Which contestants will the judges invite into the boardroom to share more details, and which will they wish “good luck” and send back downstairs in the Entrepreneur Elevator without a deal?

This week’s batch of entrepreneurs will pitch updates to a variety of household products, many involving food. While it’s hard to break into such a saturated market, that won’t deter the confident contestants from trying to convince the panel of their potential. From pasta sauces to vitamins, check out this week’s episode of Entrepreneur Elevator Pitch to see which nutritious ideas the investors devour, and which they leave on their plates. Then, if one of their offerings sounds appetizing, support it yourself on Indiegogo.

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Entrepreneur Elevator Pitch in partnership with Sports 1 Marketing streams Wednesdays on entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook.