Get to Know Your Customers, and Get Your Marketing Back on T…

In this video, Entrepreneur Network partner and marketing expert Ben Angel outlines ways entrepreneurs often lose sight of their customer base — and how they can bounce back from that.

“If you’re not clear on the brands that your customers follow, how much they spend, which news sites or magazines they read or their purchasing motivations, any attempt to keep your advertising costs low is going to be a stretch — at best,” he says. 

But unfortunately, he continues, too many people think they can skip this step and dive directly into social-media marketing, thinking they’ll get an immediate return on investment. 

Well, they’re wrong. 

If you’ve taken a wrong turn in your marketing strategy, watch this video and learn how to leverage online tools and become clear on your audience to get that marketing back on track. 

Click here to grab your free marketing planner.

Related: Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.

Erin Schultz

Erin Schultz is a former associate editor Entrepreneur.com. She has a masters degree in journalism from Columbia University and spent the last few years as a writer and editor covering community happenings on Long Island’s Eas…

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