In this video, Tom Ellsworth talks about how you can take content or information and turn it into a viable business model. You might at first think about a blog, where you share your thoughts or insights on a given topic. This is a common way to turn content into a product, but it’s not the only way.
Think about a business like Yelp. The site isn’t based on one person, but several people’s reviews on restaurants, destinations and more. The result is the same, though — information is being turned into something consumable that people are willing to pay for or advertise with.
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