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In this video, Entrepreneur Network partner Ben Angel explains how to optimize your Facebook advertising strategy and generate more sales. The first key is a simple one: Don’t give up. Don’t give up on the platform just because it doesn’t work right away — not every campaign will be a big hit, and it takes time to find the right balance. Be patient, and you’ll see a return on your investment. Second, you need to test different ad strategies. Which variation works best for you? You won’t know unless you’re willing to experiment.
Click play to hear more about these tips and learn the other keys to Facebook ads.
Watch more videos from Ben Angel on his YouTube channel here.
Related: The Identity Gap: Who You Are and Who You Want to Become?
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