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When Emma Sarran Webster first started writing, digital journalism and editorial was a supplemental aspect to print. Now, just a few years later, digital media is more popular than ever, and writers like Webster have had to learn how to adapt — not just their tone in the pieces they write, but in how they market to their audience. Tools like Instagram or Twitter are massively important for building a brand now, and a good writer should know how to use these tools to understand what their audience needs.
Webster explains how she made the jump from focusing on print to digital and how others can do the same. She also explains why a freelance writer needs to know how much they are worth — and why. If you can explain your value to a company, that company is much more likely to give you the sort of respect (and check) you feel you deserve.
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