McDonald's Billboard Cracks a Good Pot Joke…

While most corporate brands tend to stray away from the political debate over recreational marijuana use, McDonald’s decided to take things — higher.

A new billboard off a highway near the Colorado-New Mexico border advertising a green chile breakfast burrito cracks a pretty good pot joke. The billboard lives near Raton, N.M., where recreational marijuana use is not legal.

PHOTO: @McDonalds billboard joke goes viral https://t.co/dAqwqGgqx7 pic.twitter.com/vxUMxnPUmt

— KRON4 News (@kron4news) June 3, 2017

When people drive down the highway and make their way out of the marijuana-friendly state of Colorado and into New Mexico, they’re greeted by a reassuring McDonald’s billboard that advertises free Wi-Fi, bus parking and a breakfast burrito so good, you don’t even have to be high to enjoy it.

Rose Leadem

Rose Leadem is an online editorial assistant at Entrepreneur Media Inc. 

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