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To promote its new Signature Crafted Recipe sandwiches, McDonald’s got … inventive.
Poking fun at innovation, McDonald’s released an infomercial unveiling the “Frork” — a fry-fork hybrid. Starring pitchman Anthony Sullivan and McDonald’s Chef Mike, the “uselessly useful” utensil — which is basically a fork with French fry prongs — helps sandwich indulgers pick up any toppings that fall out of the new overstuffed sandwiches.
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“When savoring these recipes, there’s a hitch you just can’t ditch: The topping dropping,” says recognizable pitchman Anthony Sullivan in the infomercial. “This is a real problem. Wait, sorry is this a real problem? Probably not, but good news we solved it anyway.”
The new sandwiches come in three flavors: pico guacamole, sweet BBQ bacon and maple bacon dijon. And the “flavor-focused” frork makes sure that any of these toppings don’t go to waste or get your hands dirty, helping users “pico’p the pico guacamole” and “save your bacon.”
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According to the infomercial, the utensil is “ludicrously easy to use” and “its ergonomic design makes it handy for both righties and lefties.”
It’s not all a joke though — the frork will be available at participating stores on May 5 with the purchase of one of McDonald’s new sandwiches. And what would the infomercial be without a toll-free number? “Call now and we’ll maybe also do some other stuff,” Sullivan says.
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