Session 3 – ONLINE MARKETING TOOLS…

2013 Cape Breton Online Marketing Conference – Online Marketing Tools – Ms Eleanor Anderson
Eleanor is a member of the faculty of the Tourism Management program at Cape Breton University’s Shannon School of Business. She holds a Masters of Tourism Administration with a concentration in Sustainable Destination Management from The George Washington University. In addition to her more than two decades of practical experience in the tourism, environment and business sectors, she is an Al Gore trained Climate Change Messenger, having delivered climate project presentations since 2008 to thousands of students and community groups. Eleanor has travelled widely and has a keen interest in how countries manage their destinations from a sustainable tourism perspective. Eleanor’s on-line marketing proficiency was honed during her ten years operating an award-winning communications company based in Sydney, NS, where her specialities included re-applying traditional marketing approaches for successfully connecting with target audiences through a variety of technological mediums. Content building, website optimization strategies, back-end editing, blogging for impact, and social media promotions are all useful in her e-toolkit, as is the increasingly popular practice of using the internet to recruit and screen future employees.

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