Strong Goals and Relationships Are Major Keys for This Music…

His credits boasts the names of hip-hop royalty such as Jay Z, Kanye West and DJ Khaled. He started working on a street team then graduated to an executive office at a global entertainment company. Is he the most interesting man in the world? Maybe not, but Lenny S. is definitely one of the most interesting men in the music industry. 

Entrepreneur had the chance to catch up with Roc Nation‘s senior vice president of A&R and management to discuss what it takes to survive as a media entrepreneur. 

Related: 3 Creative Marketing Strategies Inspired by the Music Industry’s Collapse

Image credit: Getty Images

Do you have big plans to make it in the music industry? Check out the interview above for some insights.

Conrad Martin

Conrad Martin is a special projects editor at Entrepreneur.com who focuses on video.

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