This Company Took a Huge Risk When It Opened Its $30 Million…

Build it and they will come. This is what New Lab hoped would happen after it cost more than $30 million to design its community space.

Based in Brooklyn, N.Y., the collaborative office space opened its doors in late 2016 and was not nearly filled to capacity. This could kill a business but New Lab managed to overcome this challenge and flourish.

Related: 10 Simple Ways to Build a Collaborative, Successful Work Environment

Check out our video where New Lab’s chief innovation officer Mari Kussman explain how the risk paid off.