This Man Started His Own Content Company and Got 20 Million …


Michael D. Ratner started off with his dad’s VHS camera and now runs a company that produces content for some of the biggest stars on the planet. Here’s how.

7 min read

Some entrepreneurs make their mark inventing new apps.

Other do it by dunking celebrities into bathtubs filled with ice.

That’s the route content producer Michael D. Ratner took, and it is more than paying off. His new video series, Cold as Balls, created for Kevin Hart’s Laugh Out Loud digital comedy network, has more than 20 million views on YouTube just four episodes into its 12-episode run, and the audience show no signs of any, well, shrinkage.