Traditional Sales vs. Social Sales: How to Keep Your Strateg…

On this episode, Entrepreneur Network partner Mark Fidelman interviews Peoplelinx CEO Kevin O’Nell about how sales strategies have changed over time due to advanced technology. Twenty years ago, relatively few people had cell phones. Forty years ago, no one had an email account. 

A decade ago, social channels like Snapchat didn’t even exist. 

Now, though, there are all sorts of tools a business can use to sell. And, while these tools don’t necessarily replace more traditional techniques like making phone calls, they can certainly add dimensions to even the most old-fashioned sales strategy.

Watch the video to learn more about keeping up with the times.

Related: How Does a New Tech Product Get to Market?

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Mark Fidelman

Mark Fidelman is a globally recognized marketing leader with a focus on influencer marketing and mixed reality. He’s interviewed thousands of Global 3000 CXOs and speaks and writes regularly about how they are impacting today’s…

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