Watch Jon Taffer's Unforgettable Talk About Evisceratin…

Want to know the secret of success? Just ask Jon Taffer. “Appreciate the power of knowledge. Seek knowledge. Knowledge is confidence. Confidence drives success. I have always been very confident,” he told Entrepreneur in advance of his keynote address at Entrepreneur Live, a day-long conference held this past week in Los Angeles.

To say that Taffer dropped knowledge on the Entrepreneur Live audience would be an understatement. He promised the audience that he would pull their brains out of their heads, twist them up and shove them back in, and he delivered. Over the course of his hour-long talk, Taffer busted business myths, eviscerated excuses and sent people to the doors excited to transform their businesses.

Watch the above and be sure to check out his book Raise the Bar: An Action-Based Method for Maximum Customer Reactions.

Couldn’t make it to Los Angeles for Entrepreneur Live, our day-long conference filled with information, inspiration and innovation to help you achieve your dreams? Check out more great panels and keynotes from top innovators and influencers here.

Related: ‘Bar Rescue’ Star Jon Taffer Shares the One Thing That Helped Him Find Success