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In this video, Entrepreneur Network partner Jason Saltzman sits down with Jonathan Kim, co-founder of Appcues. When Appcues launched on Product Hunt, a digital curation of new apps and tools, the company was flooded with product demands.
Kim celebrated because Appcues had what seemed like a never-ending flow of users. However, Kim and the company realized that only a small percentage of people who had bought the product were actually using it. So, how did this entrepreneur change his users habits?
He fired them. Yeah, you heard that right — he fired paying users.
Click play to learn more.
Related: What’s the Best Way to Let Go of Good Employees?
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