10 Tips for Creating the Perfect Social Media Content for Yo…

As an entrepreneur or small-business owner, social media should be a top priority. From promoting your products to building a community to developing your brand’s voice — the benefits of having a solid grasp on your business’s social media presence is essential to the success and appeal of your company.

Related: 5 Common Mistakes You Should Avoid When Posting on Social Media

But don’t worry, you don’t need to spend thousands of dollars on fancy equipment or hire a third-party agency to do it for you. But that doesn’t mean just throwing a bunch of random pictures up on Instagram either. Instead, it’s important to be thoughtful, listen to your audience, learn a few quick and easy camera tricks (yes, you can use your smartphone) and eventually, build a voice, a community and a large following.

To help you achieve all of these things, we’ve brought in some help from photography app VSCO‘s Kendal Kulley, an assistant editor and photo curator, and Michael Lyon, a content manager and photo curator, who are also both photographers.

Related: 10 Secrets to Going Viral on Social Media

“You’ve just got to be honest, you’ve got to tell a good story, you’ve got to be human,” Lyon says. “The brands that are doing it best are telling a story — it goes beyond the product.”

To start creating content and building your brand on social, here are 10 tips from VSCO’s Kulley and Lyon.