[ad_1] There’s never been a better time to blaze a trail as an entrepreneur. Smart-device apps make it even easier to get in contact, stay organized and more. Evernote, Audible and TripIt make the lists of many side-hustlers. But there also are some lesser-known free apps that every entrepreneur should …

[ad_1] I was chatting with a marketing friend the other day, and he was telling me how much he loves watching Mad Men, not just for the entertainment value, but to see how advertisers used to conduct business and the creative process Don Draper and his team used to go …

[ad_1] Spend any time at a brand or marketing conference or reading the marketing press these days and what is very clear very quickly is just how fixated people seem to have become with pushing narrowing viewpoints. The digital people just want to talk about digital. The brand valuation people …

[ad_1] If you’ve been in business a while, you’ve likely learned how difficult it can be to win a new customer. You can spend quite a bit of money and time marketing to consumers in the hopes of landing even one sale, depending on your industry. Even when a first-time …

[ad_1] Do you want to be in the top 5 percent of salespeople? Of course you do. Most in your profession think success means closing more deals — but that’s simply not true. In fact, average salespeople often close more sales than the richest salespeople do. That’s because the top 5 percent of salespeople …

[ad_1] I do a great deal of research on business trends and online tools that can enhance business productivity. Naturally, I visit and monitor many websites and website content. And just as predictably, I encounter ads from those same companies on my Facebook timeline. More surprising is how well Facebook integrates search …

[ad_1] This story originally appeared on PCMag Amid criticism that Russia exploited Twitter to influence voter sentiment in last year’s election, the service will now clearly label political ads as such. On a Tuesday blog post, Twitter said it’ll create an “advertising transparency center,” where the public can view all the …

[ad_1] For entrepreneurs across every industry, trade shows loom as a large, tempting, but sometimes overwhelming idea. On one hand, they are a vast watering hole for partners, end-users and the press. On the other hand, the costs associated with trade shows are sometimes daunting for smaller companies and startups. So what’s …

[ad_1] There’s only one thing that separates the top 1 percent of salespeople from the rest of the pack — and it’s not the number of sales they close. In fact, many mediocre salespeople are closing more deals than the top performers in their industry. So what sets those successful salespeople …

[ad_1] One of the best ways to grow a business is through search engine optimization (SEO), the process of making changes to increase a website’s likelihood of being ranked for relevant searches within Google and other search engines. Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in …