[ad_1] Users are increasingly leery of the information on social media. December 31, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences. Consumer attention is …

[ad_1] Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead. December 31, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Whether you call them “Digital Babies,” “Generation iPad” or “The iGeneration,” there’s no arguing that Generation Z …