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In this video, Entrepreneur Network partner Ben Angel describes the four steps you need to take to improve your video marketing strategy and make more sales.
For example, you can make a much bigger profit by finding complementary pieces or products you can offer at the time of checkout. Think of a pizza restaurant — you often don’t just buy the pizza, you buy a soft drink and a dessert to go along with it. That makes your purchase significantly more expensive — and profitable for the business — than it would be otherwise.
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Related: The 5 Biggest Marketing Mistakes and How to Avoid Them
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