[ad_1] The world sure has changed since 1995 when I founded my digital marketing agency: Hashtags back then were pound signs; dial-up Internet tied up our land lines; and Web 2.0 hadn’t yet shown its full potential. But we have evolved with the times, adopting tactics that once seemed ludicrous or …

[ad_1] Back in May, 1969, the Public Broadcasting Service was facing serious cuts in its budget.  Executives from the organization went to Capitol Hill to plead their case in front of a subcommittee of the Senate’s Committee on Commerce. The chairman of the committee, John Pastore, was a self-described “tough guy” …

[ad_1] When was the last time you clicked on a banner ad? Was is it on purpose? As many as 60 percent of banner ad clicks are accidental. Only 9 percent of them are viewed for more than one second. Yet every day, experienced marketers waltz into the office with their …

[ad_1] This story originally appeared on Personal Branding Blog Crowdfunding is not only about raising money for entrepreneurs. It is much more than that. Creating a crowdfunding campaign actually allows you to see the interest in your product as well as enables you to get feedback and develop it even more …

[ad_1] As a small business owner, you’re all-too-familiar with both the joy and pain of invoicing. On one hand, it conveys a sense of pride and accomplishment for all of your hard work. It also ensures that you get compensated for that hard work. On the other hand, creating, sending and tracking …

[ad_1] Salley discusses younger players’ struggle to manage money. [ad_2] Source link

[ad_1] Black Friday shopping is no longer limited to the day after Thanksgiving. Many brands offer some crazy deals weeks before — and after — the big day. While Black Friday is officially Friday, Nov. 24, you might want to start preparing, and shopping, sooner. Dozens of brands have already …

[ad_1] “It’s not yet the right time.” By telling yourself this, you kill your dreams from coming to fruition. Life is too uncertain to wait around for the “right time.” Time means different things to different people. To a procrastinator, time justifies inaction. To a go-getter, time has no other meaning …

[ad_1] Remember forums? Delphi Forums, one of the first, started in 1983. Forums provided an early version of social marketing, gathering together others to discuss common interests and causes. While Delphi still exists today, most forums don’t. They are difficult to grow and maintain high levels of engagement from members. Think …

[ad_1] As businesses are getting ready to send out their holiday gifts to customers, partners and vendors, it can be stressful to figure out what to actually buy for these people. Send a gift that’s impersonal or not relevant to your recipient and you risk hurting your own brand’s reputation …