[ad_1] Whether you’re a doctor, a retail specialist or an accountant, you need to understand your sales, general and administrative (SGA) expenses. “Otherwise you’re flying blind,” says Jordan Zimmerman, founder and Chairman of Zimmerman Advertising. In this edition of AskJZ, Zimmerman emphasizes the importance of having business acumen and creating a business plan with sales goals. As …

[ad_1] Entrepreneurs can have the greatest product in the world but if no one knows about it, no one will use it. This is where marketing becomes a key driver for product success. Not only does it help get the word out about the actual product or service but can also …

[ad_1] Ensuring all teams within your organization are working productively and efficiently requires constant vigilance and attention to detail. As a business leader, it’s your goal and your responsibility to empower individual departments to work with autonomy and efficiency. But rather than hovering over your employees’ shoulders and micro-managing departments, …

[ad_1] Penny Kim, a marketing professional with a one-month career at a Silicon Valley startup, shared a detailed account of one of the ugliest startup stories we’ve ever heard. Her tale started with a job offer in July of $135,000 a year plus equity and a $10,000 signing bonus for …