Rev_Rod

Becoming a Truly Customer-Centric Organization Is Harder (an…

[ad_1] It’s a common misconception that becoming customer-centric (or buyer-centric) is something a company’s sales department does with support from marketing. But merely making someone responsible for “sales enablement” pays lip service to an outcome that’s difficult to achieve. The first major hurdle? Overcoming an intense focus on products. This company-wide …

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