[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » We live in a time when culture plays a bigger role in employee retention than compensation. American employees are now willing to sacrifice their pay for a better, …

[ad_1] As the mobile landscape continues to evolve, it is becoming increasingly difficult for entrepreneurs to grow their apps and retain their users. The market is hyper-competitive and oversaturated, and most people only use the apps they really need.  According to Quettra, the average mobile app loses 77 percent of its …

[ad_1] Reader Resource Entrepreneur Network provides you with expertise and opportunities to accelerate your brand’s growth. Learn More » Entrepreneur Network partners Jason Balin and Chris Haddon of Hard Money Bankers have been partners in the real estate business for years, so they know what it takes to create a profitable, …

[ad_1] As with most business strategies, interactive marketing can be done very well — or very poorly. Regrettably, Burger King recently made just such a major interactive gaffe. Related: Burger King Gets Burned in Twitter Duel With Wendy’s The company’s motivation was solid: Get an artificial intelligence platform to be …

[ad_1] Reader Resource Entrepreneur Network provides you with expertise and opportunities to accelerate your brand’s growth. Learn More » On this Entrepreneur Network video, Entrepreneur magazine cover man Gary Vaynerchuk stops by the offices to talk about how to find your next great idea. The key? Don’t just lock yourself in your …

[ad_1] Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » From Wells Fargo’s firing of John Stumpf to Fox’s dismissal of the late Roger Ailes, we’ve seen a number of business scandals roll out recently. While the position …

[ad_1] Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of influencer marketing, and many B2B brands feel like this channel doesn’t offer as many opportunities for them. …

[ad_1] Grabbing that morning Starbucks fix got a little easier this year, thanks to artificial intelligence. Starbucks launched a new feature in January that allows customers who own iPhones or Amazon Echos to order their coffee through voice-activated assistants. Depending which device they use, customers can also ask check their …

[ad_1] Right from the outset, new salespeople are taught a very important lesson: Ask for the sale! Prospects won’t be that quick to part with their money or their personal information. If you don’t ask for the sale, they will easily slip away. In direct mail sales pieces, the way …

[ad_1] This story appears in the June 2017 issue of Entrepreneur. Subscribe » It makes perfect sense that a crowdfunding platform’s company culture would be collaborative. At Kickstarter’s Brooklyn headquarters — a former pencil factory with tons of natural sunlight — 125 employees take turns hosting seminars, screenings and book clubs. …