[ad_1] Now is the time to double down on Snapchat to reach younger users. August 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Not a day passes without a marketer proclaiming their departure from Snapchat. No one is there. Everyone’s on Instagram Stories. Snapchat is …

[ad_1] Dave Lindenbaum talks about updating the Groupon business model for 2018. August 6, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. “I didn’t know what my dream was, but I knew it wasn’t behind a desk doing Excel spreadsheets,” says Dave “Kombucha” Lindenbaum. Lindenbaum transitioned …

[ad_1] The problem with CRM systems is that they aren’t built on methodology. They’re just a system of record. August 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Sales of software solutions are booming, and nowhere is that clearer than in the world of customer …

[ad_1] Don’t rush into business before you’ve done everything to give your startup the best possible chance of success. August 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. A great idea is just the beginning of your business. Consider your idea day one of school …

[ad_1] To build — and keep — an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity. August 6, 2018 4 min read This story appears in the July 2018 issue of . Subscribe » Q: …

[ad_1] A new survey exposes perceived obstacles to success in entrepreneurship based on gender. August 3, 2018 3 min read Stereotypes can limit founders, regardless of whether a person’s circumstances truly do limit them. A venture capitalist might think, “She’s a mom, she’ll be burning the candle at both ends …

[ad_1] The options are not mutually exclusive. Both can benefit you in different ways at different times. August 2, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Effectively marketing your business requires time, skill and creativity. You have a number of options for adding an edge to your …

[ad_1] Users will no longer have to leave the app to make purchases. August 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has become one of the hottest social media platforms around, with its total number of daily active users now at 1 billion. …

[ad_1] Having raised over $40 million — some of it while pregnant — I’ve learned a few things about winning over male investors. July 31, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Pitching your business idea to an individual venture capitalist can be intimidating for …

[ad_1] Chances are, your marketing department isn’t in your company’s driver’s seat. Here’s why it should be. July 31, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Most organizations understand that marketing is important, but few adopt a holistic approach to recognize marketing as their top …